a) a proposal identifying
the product being advertised: the product being sold is the company it's self in this campaign and everything that would involve with the mexican restaurant.
including the key product of simple fresh burritos for the city centre goer.
the aims and objectives the aims and objectives are too build a bigger audience and specifically with shoppers and tourists in the centre of town. and to let people know it has fresh ingredients and its products are only fresh.
Target audience: this advert campaign would look to aim at an audience of students and city shoppers, due to the time period exam periods students will need to eat and have the time to eat quality simple food, and the shoppers in the city centre will do the same.
the campaign message the campaign message is for people to come to nana mexico to enjoy their food, and stop buy for a bite with the new image and look at the two restaurants.
the product being advertised: the product being sold is the company it's self in this campaign and everything that would involve with the mexican restaurant.
including the key product of simple fresh burritos for the city centre goer.
the aims and objectives the aims and objectives are too build a bigger audience and specifically with shoppers and tourists in the centre of town. and to let people know it has fresh ingredients and its products are only fresh.
Target audience: this advert campaign would look to aim at an audience of students and city shoppers, due to the time period exam periods students will need to eat and have the time to eat quality simple food, and the shoppers in the city centre will do the same.
the campaign message the campaign message is for people to come to nana mexico to enjoy their food, and stop buy for a bite with the new image and look at the two restaurants.
b) campaign schedule containing:
launch dates: between 16th of may and the 5th of june.
consideration of seasonal and calendar events launch time during summer time, possibly in exam periods when their warm audience has free time and in study leave time when students need to grap stuff to eat, so we are looking at a launch date between may, june time.
media channels having social sites posting new campaign features during that period and having fliers/newspaper ads in place during that time, also placing billboards in train stations and the hills road bridge also fliers and billboards near the universities.
launch dates: between 16th of may and the 5th of june.
consideration of seasonal and calendar events launch time during summer time, possibly in exam periods when their warm audience has free time and in study leave time when students need to grap stuff to eat, so we are looking at a launch date between may, june time.
media channels having social sites posting new campaign features during that period and having fliers/newspaper ads in place during that time, also placing billboards in train stations and the hills road bridge also fliers and billboards near the universities.
Integrated campaign media plan and ideas: The campaign if went down a route of being a cross media format on radio and youtube adverts or TV could be done easily with the campaign's messages and objectives, with radio pieces with the relavant correlation to the print based ads, as students will be listening to radio and music during exam periods and using local radio stations will go well to bring in people whom work or live in Cambridge to come and eat there. so that is an audio based advert to connection with a bigger audience.
an audio-visual media platform would be to have thirty second clips on youtube as adverts that are shown on devices in the cambridge area, the youtube would find there ways to audience of the student life style easily down to their use of the internet and time seeing adverts at the beging of youtube clips if applied with nanna mexico adverts it would be simple and effect.
c) Relavant legal and ethical issues
asa guidelines: http://www.cap.org.uk/Advertising-Codes/Non-Broadcast/CodeItem.aspx?cscid={61a03caa-6750-498d-8732-68d55c0752fd}#.VVC5ePagnZU
the asa guidelines doesn't heavily effect our print based advert because we are not advertising health claims or food health claims.
however misleading advertising or offensive claims may occur, but we have resolutions for those.
we will make sure its not misleading by talking to the client and to make sure we use the appropriate key words to the product offered.
ethical issues may be things like race issues with the mexicans and using images or known stereotypes of the race and cultural that is has, so that might be an issue to look out for and not fall into.
legal issues may be using images that belong to other people and are not usable and could be considered copy right like images of aztec artefacts and art symbols.
asa guidelines: http://www.cap.org.uk/Advertising-Codes/Non-Broadcast/CodeItem.aspx?cscid={61a03caa-6750-498d-8732-68d55c0752fd}#.VVC5ePagnZU
the asa guidelines doesn't heavily effect our print based advert because we are not advertising health claims or food health claims.
however misleading advertising or offensive claims may occur, but we have resolutions for those.
we will make sure its not misleading by talking to the client and to make sure we use the appropriate key words to the product offered.
ethical issues may be things like race issues with the mexicans and using images or known stereotypes of the race and cultural that is has, so that might be an issue to look out for and not fall into.
legal issues may be using images that belong to other people and are not usable and could be considered copy right like images of aztec artefacts and art symbols.
