ad concepts plans

Form Style & Content:

Poster, in a classic retro style with faded colours and the font of yesteryear. An adorning beer bottle and burrito pull in the viewer with an illustrated representation of what's on offer.

Position in Marketplace: 

Boutique fast food, it is in competition with other local places that sell food. Ie. Boots, McDonald's, WagaMama's and Marks and Spencers.

Specific target audience: 

Students and Locals to the centre of Cambridge.

Timescale & Budget: 

1 Month / Medium Budget - £450.  This includes the hire of a photographer for the first week, producing photos of food and models and editing of the raw files. The second week constitutes Editing and graphical work while the third and fourth are comprised of client feedback and finalising prints.

Form Style & Content:

Poster, in a colourful and contemporary style that entices the viewer with bright colours. It has a native Aztec to reinforce the rustic and authentic ideal that Nanna Mexico presents.

Position in Marketplace: 

This poster put's the restaurant a step above fast food but not quite into the realms of expensive dining

Specific target audience:

Students and Adults with trendy aspirations

Timescale & Budget:

1 Month / Medium Budget - £450.  This includes the hire of a photographer for the first week, producing photos of food and models and editing of the raw files. The second week constitutes Editing and graphical work while the third and fourth are comprised of client feedback and finalising prints.

Form Style & Content: 

Poster, in an ultra modern and minimal style. It is likely to appeal to students as it resinates with their trendy and cool ideals. It includes one image of an illustrated burrito, though it remains mysterious behind a curtain of beige.

Position in Marketplace: Classier ad places Nanna's in the boutique side of dining

Specific target audience: Students and Adults

Timescale & Budget: 

1 Month / Medium Budget - £450.  This includes the hire of a photographer for the first week, producing photos of food and models and editing of the raw files. The second week constitutes Editing and graphical work while the third and fourth are comprised of client feedback and finalising prints.

Relevant Risk Assessment and Recce for all ad concepts

recce report

rough sketces for advert

unit 1 - lynx peace advert frequency

-over 10 cities in the UK had giant lynx peace campaign signs across the country.

- over 9million dollars was spend on the marketing of the new campaign.

- it had appearances on the super bowl adverts.

- newspapers, magazines and social sites had print adverts featured .

- youtube clips played out for several months during release.

with all of this i believe the frequency to the which the audience saw this was high, with a budget of 9 million dollars.

audio visual analysis, for lynx peace campaign.

the helicopter is an iconic element to war and the print advertisement and relates to the print straight away with the landscape and military grade assets.

here we have a american solider looking nervous for war and the conflict instantly relates us to fact of this solider is unsure of the war wants to make 'love not war' putting the audience in the characters shoes.  

the simplistic shoot here shows the stand up defiance of love against war, and relates to the audience again, 

the direct images of the peace/love being shown with the american solider showing his compassion of love and dropping this weapon of death, this sequence is literally what the slogan is "make love not war" in visual and audio form without having to say out the words.

this image reinforces my point from above with the couple together in a long shot with other natives in shot, this shot looks like the print ad presents it highly.

the only thing i would find that rather different is the style of the advert, the print advert is a lot more colourful and fun loving and direct with love making and having fun, in which the visual and audio advert in the campaign is more darker with low key lighting and more serious themes at the start, then has us to be lead into the happy side of the love making and stopping the war and is trying to make a point with this effect and works rather well.  

week 4: the final proof and A1 line up

Week 3: feedback and developed production plan

Advertising plan and schedules from Chris Yarwood

week 3: the presentation

Nanna mexico meet up from Chris Yarwood

we talked about the 3 concepts and ideas for around 20 minutes, 5 minutes for each concept and then 5 minutes at the  end about which one to follow up on and keep as the main goal.

luis gave notes of general positive feedback finding the colours to be spot on with his branding, the 'EAT BIG!' slogan was taken very well and luis was really behind the idea.
the simplistic look of all the concepts were well received.
lastly the 80's concept was a big hit with the nationalist artist work style.

clean up the font, make the colours match better to company scheme, remove the ugly burrito and swap the images of mascot with something more traditional.

week 2: concept and pre production

Nanna mexico meet up from Chris Yarwood

unit 1 power point production process for the peace campaign

- initial brief to lynx marketing company
- pitch to the lynx marketing company
- development of adcepts and branching idea
- finalising final advert idea
- getting contact for making the action plastic models
- photographer for shoot
- art director to create landscapes for models
- photo editor to get the assets into place and lite correctly and then adding post visual effects. e.g smoke, fire etc.
- typographer to come in and place the logos and brand name
- print based specialised to come in and get numbers and details for the print.
- creative director gives the final go ahead
- last touches then print off
- sent to client for print.

final proof,

mind map ideas with messages of campaign

nanna mexico meeting presentation

Nanna mexico meeting slide from Chris Yarwood

p2 for unit 13 and 15 and m2 for unit 15

meeting number 1: http://charliesadvertising.blogspot.co.uk/2015/01/nanna-mexico-meeting.html

initial concepts: http://nannamexicoresearch.blogspot.co.uk/2015/01/nanna-mexico-creative-initial-concept.html

target audience: http://nannamexicoresearch.blogspot.co.uk/2015/01/nanna-mexico-target-audience.html

market position: http://nannamexicoresearch.blogspot.co.uk/2015/01/market-position-of-nanna-mexico.html

product offers: http://nannamexicoresearch.blogspot.co.uk/2015/01/nanna-mexico-product-offers.html

current image and brand: http://nannamexicoresearch.blogspot.co.uk/2015/01/current-image-branding-and-advertising.html

nanna mexico profile: http://nannamexicoresearch.blogspot.co.uk/2015/01/nanna-mexico-profile.html


websites and contacts: http://nannamexicoresearch.blogspot.co.uk/2015/01/social-media-and-websites.html

online presences of nanna mexico:  http://nannamexicoresearch.blogspot.co.uk/2015/01/nanna-mexico-online-presense.html

advertising plan: http://nannamexicoresearch.blogspot.co.uk/2015/02/advertising-plan-for-nana-mexico.html

budgeting:http://charliesadvertising.blogspot.co.uk/2015/01/budget-scenarios.html

production timescale: http://charliesadvertising.blogspot.co.uk/2015/01/budget-for-final-ideas-being-presented.html

relavant blogs

unit 1 research - http://advertblogchrisfuntimes.blogspot.co.uk/

charlie scott's advertising blog with unit 13 and 15 info - http://charliesadvertising.blogspot.co.uk/