Friday, 30 January 2015
Wednesday, 28 January 2015
Wednesday, 21 January 2015
Friday, 16 January 2015
Nanna mexico target audience
Nanna Mexico's Audience would seem to be in my option for consumers of the age between 16 and 25.
through the evidence that nanna mexico is reasonably cheap with in the amount of food that comes with the price. portions are large and more that fill you up, and when you are student that is mostly what you are looking for.
also nanna mexico seems it has a strong online presence which of course relates with a younger audience whom would use social sites regularly and connect with nanna mexico there, paired with this Nanna Mexico has used social media to there advantage by giving offers to those follow them on twitter and giving them back food offers on twitter tuesday.
another reason to why the target audience is students is because there are offers of student mondays to get food at a better deal, at £5 to get a main food item and chips and a drink so it appeals to people with lacking cash income.
Lastly the locations of the restaurants and the Nanna Mexico van that goes from place to place in the region, the two restaurants are placed in the centre of cambridge for students to easily access through public transport, and also the Nanna mexico van goes to lots of locations to those whom cant easily get around e.g students with a lack of independent transport.
through the evidence that nanna mexico is reasonably cheap with in the amount of food that comes with the price. portions are large and more that fill you up, and when you are student that is mostly what you are looking for.
also nanna mexico seems it has a strong online presence which of course relates with a younger audience whom would use social sites regularly and connect with nanna mexico there, paired with this Nanna Mexico has used social media to there advantage by giving offers to those follow them on twitter and giving them back food offers on twitter tuesday.
another reason to why the target audience is students is because there are offers of student mondays to get food at a better deal, at £5 to get a main food item and chips and a drink so it appeals to people with lacking cash income.
Lastly the locations of the restaurants and the Nanna Mexico van that goes from place to place in the region, the two restaurants are placed in the centre of cambridge for students to easily access through public transport, and also the Nanna mexico van goes to lots of locations to those whom cant easily get around e.g students with a lack of independent transport.
market position of nanna mexico.
nanna mexico's market position.
other mexican restaurants in the area are Chiquitos which is a bigger branch restaurant across the region and is a more of a going out vibe to the restaurant and would appeal to people of the age between 18-35. in cambridge there is only one store in the liesure park which is where a lot of people would go to eat.
The other mexican cuisine restaurant in cambridge is Las Iguanas which is the most upstanding restaurant in cambridge and would be considered the place to go to with the family for special occasions. i would say it appeals to the people of the age between 24 - 50.
other mexican restaurants in the area are Chiquitos which is a bigger branch restaurant across the region and is a more of a going out vibe to the restaurant and would appeal to people of the age between 18-35. in cambridge there is only one store in the liesure park which is where a lot of people would go to eat.
The other mexican cuisine restaurant in cambridge is Las Iguanas which is the most upstanding restaurant in cambridge and would be considered the place to go to with the family for special occasions. i would say it appeals to the people of the age between 24 - 50.
Wednesday, 14 January 2015
nanna mexico product offers.
nanna mexico menu is in a theme of authentic Mexican cuisine that would of been eaten by the city street workers of mexico, the menu has tacos, nachos, enchiladas and their famous big ass burritos and many more.
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they have a large choice of menu options like the items themselves above and the meat or main fillings that you choose to be inside and then the side filings too for example a big ass burrito with steak and salsa or a mexico city taco with chicken and sour cream.
so the product sold is very wide in terms of choice whilst all staying in same price range more or less.
also it has a strong image of fresh traditional ingredients used in the products sold.
(more on this post)
Current image, branding and advertising.
Current image.
Branding.
student mondays,
student mondays,
twitter tuesday offers
every evening after 17:00
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nanna mexico looks like its aiming at a younger audience of about the age range og 16 year olds - 30 year olds.
mostly people with lack of money and or transport to the nanna mexico van that goes from place to place, to get out to people so we believe that its aimed at students in college or university whom want good quality food in large quantity for their money in a causal way either for taking away or eating in. they are also using social sites to their advantage by having twitter as a platform to get offers and get more well known through that and reach out to people.
nanna mexico online presense
facebook:
824 likes on facebook with 994 visits to the website, on facebook its good a 4.5 rating from the costumers on the social site.
twitter:
over 1.9k followers on twitter.
their online presense is rather good on social sites with photos of customers and creating events and replying to customers and getting involved with the people.
824 likes on facebook with 994 visits to the website, on facebook its good a 4.5 rating from the costumers on the social site.
twitter:
over 1.9k followers on twitter.
their online presense is rather good on social sites with photos of customers and creating events and replying to customers and getting involved with the people.
nanna mexico profile.
Nanna Mexico history:
nanna mexico's story starts in 1958 with the owner's (luis) grandmother also known as his nanna from mexico, margarita lived in tough times with seven mouths to feed, however had the passion for food and the care for her community, she brought out tables to have a feast with the locals to eat fine mexican cuisine.
by margarita's way of live and dedication to food, luis was inspired to show the world the mexican street food cuisine.
and so came nanna mexico, it was born in the spirit of luis' nanna and the hardship of the mexican streets and the amazing ingredients and flavours.
it took 9 years for luis' dream to come true to show others the flavours and texture of the mexican cuisine but now there are two stores in the cambridgeshire area.
Nanna mexico was founded in 2005 in a van going around the region from mondays to fridays and in may 2014 the second restaurant opened at 29 petty cury. along with its's regent street branch.
social media and websites.
Facebook:
https://www.facebook.com/nannamexico?fref=ts&rf=166490803420097
twitter:
twitter:
https://twitter.com/nannamexico
phone numbers:
Regent street: 01223 36349
Petty cury: 01223 665589
Mobile: 07436074675
nanna mexico website;
http://www.nannamexico.com
Email:
luis@nannamexico.com
phone numbers:
Regent street: 01223 36349
Petty cury: 01223 665589
Mobile: 07436074675
nanna mexico website;
http://www.nannamexico.com
Email:
luis@nannamexico.com
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