Nanna Mexico's Audience would seem to be in my option for consumers of the age between 16 and 25.
through the evidence that nanna mexico is reasonably cheap with in the amount of food that comes with the price. portions are large and more that fill you up, and when you are student that is mostly what you are looking for.
also nanna mexico seems it has a strong online presence which of course relates with a younger audience whom would use social sites regularly and connect with nanna mexico there, paired with this Nanna Mexico has used social media to there advantage by giving offers to those follow them on twitter and giving them back food offers on twitter tuesday.
another reason to why the target audience is students is because there are offers of student mondays to get food at a better deal, at £5 to get a main food item and chips and a drink so it appeals to people with lacking cash income.
Lastly the locations of the restaurants and the Nanna Mexico van that goes from place to place in the region, the two restaurants are placed in the centre of cambridge for students to easily access through public transport, and also the Nanna mexico van goes to lots of locations to those whom cant easily get around e.g students with a lack of independent transport.
through the evidence that nanna mexico is reasonably cheap with in the amount of food that comes with the price. portions are large and more that fill you up, and when you are student that is mostly what you are looking for.
also nanna mexico seems it has a strong online presence which of course relates with a younger audience whom would use social sites regularly and connect with nanna mexico there, paired with this Nanna Mexico has used social media to there advantage by giving offers to those follow them on twitter and giving them back food offers on twitter tuesday.
another reason to why the target audience is students is because there are offers of student mondays to get food at a better deal, at £5 to get a main food item and chips and a drink so it appeals to people with lacking cash income.
Lastly the locations of the restaurants and the Nanna Mexico van that goes from place to place in the region, the two restaurants are placed in the centre of cambridge for students to easily access through public transport, and also the Nanna mexico van goes to lots of locations to those whom cant easily get around e.g students with a lack of independent transport.
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