the helicopter is an iconic element to war and the print advertisement and relates to the print straight away with the landscape and military grade assets.
here we have a american solider looking nervous for war and the conflict instantly relates us to fact of this solider is unsure of the war wants to make 'love not war' putting the audience in the characters shoes.
the simplistic shoot here shows the stand up defiance of love against war, and relates to the audience again,
the direct images of the peace/love being shown with the american solider showing his compassion of love and dropping this weapon of death, this sequence is literally what the slogan is "make love not war" in visual and audio form without having to say out the words.
this image reinforces my point from above with the couple together in a long shot with other natives in shot, this shot looks like the print ad presents it highly.
the only thing i would find that rather different is the style of the advert, the print advert is a lot more colourful and fun loving and direct with love making and having fun, in which the visual and audio advert in the campaign is more darker with low key lighting and more serious themes at the start, then has us to be lead into the happy side of the love making and stopping the war and is trying to make a point with this effect and works rather well.
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